Daily News: Location Marketing Roll-Up, Local SEO Services Market, Social Media Marketing Truths
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why Businesses Will Benefit from the Location Marketing Roll-Up (May 7, 2018) LSA Insider: “The location marketing roll-up is more than a story of vendors increasing scale. It’s a sign of the location-marketing sector […]
Podcast: Weebly, Square and Omnichannel Commerce
When the recent blockbuster $365 million Square-Weebly acquisition was announced, Surepath Capital’s Shubham Datta and I jumped on the line to record an OnTarget podcast to run through why Square would do this and whether we thought it was a good idea. Datta believes acquiring the self-service site builder, which has a substantial ecommerce offering, is […]
Why Businesses Will Benefit from the Location Marketing Roll-Up
The great location marketing roll-up is in full swing. In recent months, we’ve seen a flurry of merger/acquisition activity from location marketing vendors (including mine) across North America. Significant M&A activity has ranged from Snapchat’s acquisition of Placed to Gannett/ReachLocal acquiring SweetIQ. The location marketing roll-up is more than a story of vendors increasing scale. […]