Daily News: Shoppers & Online Reviews, Google AdSense Updates, Milestone & Yelp Partnership
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses (May 4, 2018) Street Fight: “Online channels are influencing offline purchases in a big way, according to data from a newly released consumer […]
Amazon Using Discounts to Drive Pay Adoption
“Your margin is my opportunity” is one of Amazon founder Jeff Bezos’s most famous quotes. The retail payments sector is feeling the sting of this classic Amazon disruption strategy — offering the same service at a lower price to drive market share. Sacrificing margin has paved the way for Amazon’s dominance of online retail, much […]
#LSA18: Brands – Meeting the Local Challenge
Greg Sterling began the session by posing a question to panelists about how important a business’s website in today’s local ecosystem. How does it factor into Google’s local ranking algorithm? John Curtis, Senior SEO Manager at Walgreens, quickly reiterated Mike Blumenthal from the previous day: ‘You’re asking the wrong questions if you’re still talking about […]