At SaaSConnect: SaaS Growth Trends for 2018
The world of cloud based apps for small and medium size businesses is all about good news and bad news for those in the business SaaS market. This according to a presentation this morning here at SaaS Connect in San Francisco by Blissfully Founder and CEO Ariel Diaz called “SaaS Growth Trends in 2018.” Blissfully has done […]
#LSA18: The New Market for SMB Services
The New Market for SMB Services panel featured a great mix of perspectives from leaders in the solution market with a cohesive message. Consumers are driving the change and demanding personalization. SMBs need to navigate and offer the same level of engagement with consumers as the Amazons of the world. It’s up to technology and […]
#LSA18: Amazon’s Alexa Team Invites Local Search Players to Participate
Amazon’s Alexa team reached out to the Local Search community at LSA 18, discussing the ins- and- outs of preparing local search for voice search, and helping local search players understand the opportunity of working with the Alexa voice search business. While Amazon voice search devices like the Echo remain the predominant channel for Amazon’s […]
#LSA18: Local-Social Engagement Strategies for Brands
It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and manage reputation, must adapt in […]
#LSA18: When is an App not Just an App? When It’s Part of Zoho One
The day’s featured speaker, Zoho President Raj Sabhlok was introduced by Charles Laughlin, Project Lead for LSA’s TAI (Tech Adoption Index). From its roots in network management software 22 years ago, Zoho has evolved into a multinational online services provider with some 35 million users worldwide including many SMBs. (Notably, this has been accomplished while remaining privately-owned, […]
#LSA18: Stop, Drop and Roll – Crisis Management for Brands
On the final day of LSA18, Brooke Gabbert, President of Penn Street Communications gave an enlightening presentation on the importance of crisis management and how brands should be prepared at all times for unexpected blunders in order to minimize damages. She began her session by telling the audience that reputation risk is the number one […]
#LSA18: Where is Location Going?
Location data has evolved from a pin on a map to a multi-faceted marketing tool that can help businesses drive ROI and performance. GroundTruth, who’s been at the forefront of this category, launched a disruptive “cost per visit” ad model in 2017, as well as a “cost per SKU” model for CPG brands earlier this […]
#LSA18: Voice Assistants and the Future of Local Discovery
This session, moderated by Greg Sterling, was very interesting as it became a debate on the utility of interfaces and devices when in reality it was a conversation about behavior, use cases, and ultimately the fundamental necessity of deep and clean business data and information. The session was focused on the validity and importance of […]