Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: Top 7 Uses of Voice Assistants for Shopping (April 25, 2018)
LSA Insider: “Voice assistants have become increasingly popular for consumers seeking to complete a variety of tasks throughout their purchasing journey.”
DAC Group Launches New Reseller Partner Division ConvergenSEE™ (April 25, 2018)
DAC Group: “DAC Group, the leading digital agency focused on location-based solutions and hyper-local marketing for enterprise brands is proud to announce the formal launch of ConvergenSEE, our white-label reseller partnership division.”
Twitter attributes more than half of its $575M Q1 ad revenue to video (April 25, 2018)
MarTech Today: “Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.”
7 ways protections for online content are being eroded (April 24, 2018)
Marketing Land: “Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content.”
Study: 92% of marketers plan to ramp up Instagram influencer efforts (April 24, 2018)
Mobile Marketer: “Putting influencers at the heart of a marketing strategy continues to be a growing trend that Activate’s study suggests is shaping how marketers and influencers leverage social media to engage audiences and promote products or services.”


