Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Replay: Elements of an Effective Local Reviews Strategy (April 13, 2018)
LSA Insider: “Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons.”
AI isn’t ready for prime time because of bad data, say marketers (April 13, 2018)
Digiday: “Artificial intelligence is a fancy way to describe computers making sense of data. But too often marketers are providing AI programs with not enough data or, more problematically, nonsense data.”
Research: Google local algorithm uses 2:1 clustering formula (April 13, 2018)
Search Engine Land: “An investigation from RankRanger’s Mordy Oberstein identifies a distance and clustering pattern in Google’s local algorithm that the author says is consistent regardless of user location.”
Study: Facebook ad revenues grew 62% in Q1 while Snapchat’s jumped 234% (April 13, 2018)
Marketing Dive: “Facebook’s advertising revenues grew 62% in Q1 2018 versus the same quarter last year, per the 4C’s “The State of Media” report and as referenced by MediaPost.”
Is voice search set to become the next frontier? (April 12, 2018)
The Next Web: “SEO is no longer just about links and keywords and is in need of a dramatic overhaul. In every pocket and even home, more and more people have digital assistants such as Siri, Google, Siri, Alexa, or Cortana.”
