Daily News: Consumer’s ‘Hierarchy of Needs’, Informative Content, Rewarded Video Advertising
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers (April 16, 2018) LSA Insider: “Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark […]
Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers
Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands. A recent Blis survey of […]
Podcast: Talking SMB Sales with Cisco’s Jenn Allen
Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip […]