Daily News: Snapchat for Local Marketing, Social Analytics Data, Viewable Ad Impressions
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Voice Assistants Are Changing Local Search (April 12, 2018) LSA Insider: “The rise in voice search correlates with the increased number of digital assistants, including Apple’s Siri, Google Assistant, Amazon’s Alexa, and Microsoft’s […]
How Voice Assistants Are Changing Local Search
Voice search continues to grow at an incredible rate. Sundar Pichai, Google’s CEO, announced that 1 in every 5 US searches made with Google Android is a voice query and Bing recently announced that 25% of Windows 10 taskbar searches using Bing are now voice queries, according to MediaPost. The rise in voice search correlates with the […]
Podcast: Talking SMB Sales with Cisco’s Jenn Allen
Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip […]