Daily News: Native Ad Spending, Smart Speaker Penetration, US Mobile Sales Jump
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. OnTarget: Simpli.fi’s Frost Prioleau on the Differences between Local and Personalized Programmatic (April 11, 2018) LSA Insider: “Eighty percent of display advertising will be bought programmatically in 2018, according to eMarketer. Simpli.fi is a […]
Six Principles Driving the Tech Adoption Index
About a year and a half ago we developed a set of six principles that served as the foundation for what would become the Tech Adoption Index. These principles were the reasons we believed the small business shift to the cloud would become the biggest game changer since SMBs started building websites and shifting their media spend […]
Study: 83% Switch Between Online & Offline Channels When Making Purchase Decisions
The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers. Also known as “omnishopping,” this behavior offers convenience to customers who seek both online and offline shopping experiences. According to a recent study from Criteo which surveyed nearly 10,000 shoppers, 83% switch […]