Daily News: Amazon to Drive Digital Ad Growth, Google’s Ranking Algo Update, Gen Z & Social Media
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Amazon Expected to Drive Future Digital Ad Spend Growth (March 12, 2018) LSA Insider: “A new report from Forrester revealed that retail brands will invest 55% more in online marketing and advertising by […]
Study: Amazon Expected to Drive Future Digital Ad Spend Growth
In 2016, roughly $35 billion was spent on search advertising. In the first half of 2017, paid search accounted for roughly half of all digital ad spend at $19.1 billion. Mobile ad formats and strategies played a huge role in this, as many brands sought to deliver stronger search experiences for customers on mobile devices. […]
SurePath Report Details Active SMB SaaS Market
Every year our friends at SurePath Capital Partners produce a much-anticipated “State of SMB Software” report that measures the level of interest VCs and private equity investors have in the market for SaaS products designed for small and medium size businesses. Last week SurePath published the 2017 edition, and the news was pretty good for […]