Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews […]

Tech Adoption Index Forms Influential Board of Advisors

When we launched the Tech Adoption Index last year, we did so based on a clear hypothesis and set of objectives. Our hypothesis was that small business owners are hungry for tools to help them operate their businesses more efficiently, and these tools are coming in the form of apps or mobile devices that are […]

3 Charts: How Online Reviews Influence Consumer Behaviors

Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers are likely to spend 31% more because of […]