Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018) LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews […]
Tech Adoption Index Forms Influential Board of Advisors
When we launched the Tech Adoption Index last year, we did so based on a clear hypothesis and set of objectives. Our hypothesis was that small business owners are hungry for tools to help them operate their businesses more efficiently, and these tools are coming in the form of apps or mobile devices that are […]
Weekly News: Voice Shopping Surge, SMBs DIY Marketing, Yelp ‘Custom Ads’, Top Ranking Signals
Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary The Age of Local: The New Marketing (March 6, 2018) MediaPost: “There is no doubt, the Age of Local is here, and marketers can be equipped to make […]
3 Charts: How Online Reviews Influence Consumer Behaviors
Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions. Additionally, Small Business Trends reported that positive comments from customers or clients produce an average increase in sales of 18% and that consumers are likely to spend 31% more because of […]