Daily News: Marketing to Gen Z and Millennials, Google’s AMP Benefits, Mobile App Retention
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Gen Z & Millennials Differ in Feelings Toward Digital Advertising, Brand Engagement (March 8, 2018) LSA Insider: “Many marketers have already begun adapting their advertising to fit the Millennial audience, and now Gen Z […]
Gen Z & Millennials Differ in Feelings Toward Digital Advertising, Brand Engagement
Many marketers have already begun adapting their advertising to fit the Millennial audience, and now Gen Z has become the center of attention for many. According to Fast Company, this generation makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Millennials and Gen Z are very […]