Daily News: New Yelp ‘Custom Ads’, Website Referral Traffic, Social Sharing Decline

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. New Yelp ‘Custom Ads’ Use Machine Learning for SMB Ad Optimization (March 2, 2018) LSA Insider: “For some time Google and Facebook have been using machine learning to A/B test and optimize campaign performance […]

New from the Tech Adoption Index: Profiling the Cloud SMB

When we launched the Tech Adoption Index last year, one of the questions we were trying to answer was what defines an early adopter of cloud services to run their small business. When we talk about the “small business shift to the cloud” we are really talking about SMBs that use the latest tools to […]

New Yelp ‘Custom Ads’ Use Machine Learning for SMB Ad Optimization

For some time Google and Facebook have been using machine learning to A/B test and optimize campaign performance for advertisers. Now Yelp is doing something similar with new Custom Ads. The company announced these new units yesterday. The basic concept behind the ad unit is simple: local advertisers get to pick an image and a review […]

Replay: Understanding the Purchase Path & the New Customer Journey

Between technology advances and increasingly savvy consumers, conversion paths are no longer linear. They’ve become much more complex with numerous stops, starts and touchpoints along the way. It’s critical to understand this new more convoluted behavior in order to reach potential customers at the right time with the right message. During a webinar this week, […]