Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Insight & Commentary
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook (January 30, 2018)
MediaPost: “Advertising spend on YouTube and Facebook will hit $37 billion by 2022, up from an estimated $16 billion in 2017, according to Juniper Research.”
How Amazon Go Will Drive Brands to Develop New Ways to Target Customers (January 29, 2018)
Adweek: “Although it’s only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies.”
Replay: What Local Marketers Must Know in 2018 (January 26, 2018)
LSA Insider: “In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space.”
Strategy & Tactics
Google, Local Search & SMBs: How Marketers Can Tie Them Together (January 30, 2018)
LSA Insider: “Micromoments have become a central search type, and what’s more, consumers are increasingly taking local results as a given.”
How creating relevant experiences can boost your clicks on local search ads (January 26, 2018)
Search Engine Watch: “We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers.”
10 tips to stay ahead in digital advertising (January 26, 2018)
Marketing Land: “Columnist Peter Minnium shares 10 tips to help you stay relevant in an ever-changing industry.”
Stats & Studies
Study: Live Videos on Facebook Generate 600% More Interactions than Regular Videos (February 1, 2018)
LSA Insider: “While live video appears to be an effective Facebook tactic, most companies are still not utilizing it citing lack of time and limited budgets.”
People spent 50 million hours less per day on Facebook last quarter (January 31, 2018)
Recode: “Less time spent usually means there is less money coming in as a result. The stock is down 4.8 percent in after-hours trading.”
3 Charts: Understanding Research Online, Buy Offline Behavior (January 30, 2018)
LSA Insider: “Consumer surveys and behavior data are essential to understand today’s multi-media consumer and develop marketing plans and tactics accordingly.”
Industry News
Facebook Says It Will ‘Prioritize’ Local News and Content in the Feed (January 30, 2018)
LSA Insider: “Facebook impliedly sees local news content as being more relevant and of higher quality than non-local content.”
Google, Local Search & SMBs: How Marketers Can Tie Them Together (January 30, 2018)
LSA Insider: “Micromoments have become a central search type, and what’s more, consumers are increasingly taking local results as a given.”
Google Bulletin: What the Heck Is It? (January 26, 2018)
LSA Insider: “Google Bulletin is an app intended to help people tell “local stories,” “by capturing photos, video clips and text right from your phone, published straight to the web.”
Member News
Mono and Yext help SMBs to succeed online in the Intelligent Future (January 31, 2018)
Mono: “The Mono Platform integration with the Yext Knowledge Engine drives automated website creation and easy, consistent data management for small businesses and their digital service providers worldwide.”
DexYP Takes a Leap of Faith with Platform Migration to Kenshoo Local Search (January 31, 2018)
Kenshoo: “DexYP™ took a huge leap of faith with a Platform Migration onto Kenshoo Local Search by migrating nearly 4,000 accounts over a 6-month period.”
DialogTech Now Tracks Call Conversions in Bing (January 30, 2018)
DialogTech: “The new integration enables search marketers to view call data within Bing Ads and optimize for what drives the best conversions, online and over the phone.”
John Jordan Joins Vendasta’s Executive Team as EVP of Partner Development (January 26, 2018)
Vendasta: “John joins Vendasta’s expanding executive team to grow and nurture the company’s enterprise partnerships.”
