Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
On Target: Zoho’s Raju Vegesna on Keeping it Simple for SMBs (February 13, 2018)
LSA Insider: “Zoho’s go to market strategy is based heavily of offering businesses (80% of its customers are SMBs) an integrated suite of tools at an attractive bundled price.”
Personal Searches ‘For Me’ Are On The Rise — And Here’s What That Means For Marketers (February 13, 2018)
GeoMarketing: “Search today is all about structured answers. That means that brands have to directly answer the questions customers are actually asking.”
How Marketers Must Prepare for the Voice-Connected Consumer (February 13, 2018)
Street Fight: “2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences.”
Does “search satisfaction” matter more than click-through rate in SEO? (February 13, 2018)
Search Engine Watch: “Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks.”
Google gets in on mobile ‘story craze’ with new AMP Stories format (February 13, 2018)
Search Engine Land: “New, visually rich mobile content format is designed to generate more engagement from users.”
Why Keywords Are Still So Very Important for SEO (February 11, 2018)
Search Engine Journal: “When properly leveraged, targeted SEO keywords should be used to inspire all page content in order to satisfy searcher intent.”
