Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
GoDaddy’s Website Builder Is First to Integrate with Google My Business (February 6, 2018)
LSA Insider: “The first coupling between a website builder and GMB, the integration provides SMBs with an avenue for creating a website, while simultaneously constructing a GMB listing.”
Office Depot Sees Business Services as its Way Forward (February 6, 2018)
LSA Insider: “It appears that Office Depot is planning to offer a set of SaaS solutions to its small business customers.”
Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For? (February 6, 2018)
Street Fight: “Location data is like many things in life — you take the bad with the good. Accurate location data is a valuable resource for planning,”
Google Releases an SEO Tool that Measures 10 SEO Metrics (February 6, 2018)
Search Engine Journal: “The Lighthouse Chrome browser plugin contains audits for performance, progressive web apps, accessibility and best practices.”
Personalized Marketing Critical (February 6, 2018)
MediaPost: “According to a new report from Vibes, personalization is key to marketing efforts for customer focused companies because it helps engage your audience and drive revenue.”
Technical SEO in the age of semantic search and Google (February 6, 2018)
Search Engine Land: “Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key.”
