Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Factual Literally Mapping the Consumer Path-to-Purchase (February 1, 2018)
LSA Insider: “Location intelligence company Factual announced the release of two products this morning: Geopulse Insights and Geopulse Measurement.”
SMB Marketing Providers Rated Below Average in Alignable’s 2018 SMB Trust Index (February 1, 2018)
LSA Insider: “The study reflects over 50,000 ratings and reviews from SMBs, offering net promoter scores (NPS) for 115 brands across 25 categories.”
Study: Live Videos on Facebook Generate 600% More Interactions than Regular Videos (February 1, 2018)
LSA Insider: “While live video appears to be an effective Facebook tactic, most companies are still not utilizing it citing lack of time and limited budgets.”
State of Hyperlocal: Attribution Is Top Industry Challenge and R&D Priority (February 1, 2018)
Street Fight: “Companies selling local marketing and technology and services continue to believe that online-to-offline attribution is the toughest challenge facing the industry.”
The Challenges of Mobile Measurement and Targeting (February 1, 2018)
eMarketer: “Full consolidation of standards is still years away, but improved measurement and transparency will help marketers make some progress in 2018.”
People spent 50 million hours less per day on Facebook last quarter (January 31, 2018)
Recode: “Less time spent usually means there is less money coming in as a result. The stock is down 4.8 percent in after-hours trading.”
Mono and Yext help SMBs to succeed online in the Intelligent Future (January 31, 2018)
Mono: “The Mono Platform integration with the Yext Knowledge Engine drives automated website creation and easy, consistent data management for small businesses and their digital service providers worldwide.”
DexYP Takes a Leap of Faith with Platform Migration to Kenshoo Local Search (January 31, 2018)
Kenshoo: “DexYP™ took a huge leap of faith with a Platform Migration onto Kenshoo Local Search by migrating nearly 4,000 accounts over a 6-month period.”
