Daily News: Local Search Marketing, Third-Party Location Data, The Future of Online Marketing
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How Traditional Retailers Can Thrive in an Online World (February 27, 2018) LSA Insider: “Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among retailers large and small […]
How Traditional Retailers Can Thrive in an Online World
With increasing store closures and e-commerce growth, there are a lot of unknowns about the future of brick and mortar retail. Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among retailers large and small about how to keep up with consumers in an increasingly digital shopping environment. A […]
Which Metrics Really Matter for Local Search Marketing Success
When executing a paid search marketing campaign at the local level, there are a lot of factors at play. The amount of data that is created from these campaigns is daunting, and sifting through all of it will only confuse the issue, causing analysis paralysis. Not all data points are created equal. Because of that, […]