Daily News: Google’s Speed Update, Entities and Location-Based Data, AR and Local SEO
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 66% of Virtual Assistant Owners Say They Are Using Smartphones Less (February 20, 2018) LSA Insider: “Based on new data from Accenture, it appears virtual assistant usage is resulting in less time spent […]
Podcast: Zoho’s Raju Vegesna on Keeping it Simple for SMBs
Zoho is something of a anomaly in the cloud software space. Privately held, India-based Zoho has never raised a dime of outside money and it competes with some of the giants of the cloud, think Salesforce, Google, GoDaddy, etc. So how does Zoho break through and set itself apart? Part of the answer comes from Zoho’s embrace of the “business operating […]
SMB Market Defined by Galaxies, not Ecosystems
The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of galaxies than as an interconnected ecosystem. Such is the conclusion of Lorren Elkins, an executive with the software company Camilyo who is his spare time has amassed an impressive database of companies serving the […]
4 Ways Google’s Speed Update May Change Your Agency’s Offerings
Whenever Google announces a new ranking factor, it’s important for digital marketing professionals to try to determine how much this factor will change how they can best serve their clients. And, on January 17, 2018, Google made one of those announcements, sharing that page speed will — effective in July 2018 — become a ranking […]
Study: 66% of Virtual Assistant Owners Say They Are Using Smartphones Less
Digital voice assistant ownership has increased substantially over the last few years. One projection says that there are roughly 50 million virtual assistants in the U.S. As these devices improve search capabilities and the overall user experience, that number is expected to keep rising. With adoption on the rise, how are these devices impacting consumer behavior? Based […]