Daily News: Deals in Local, Co-op Advertising Concerns, The Voice Search Revolution
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Nextdoor Introduces ‘Interests’ to Boost Engagement and Ad Revenue (February 8, 2018) LSA Insider: “Nextdoor has massive adoption and scale nationally but not when it comes to ad targeting beyond location.” Deals in Local: […]
Deals in Local: GoDaddy & Main Street Hub, Mono & Yext, DialogTech & Bing, DexYP & Kenshoo
The local marketing space has seen several “deals” in the past few weeks spanning everything from acquisitions to partnerships to tech integrations. These deals are broad in scope that seek to support many areas of the local space including SMB websites, call tracking, keyword optimization and more. Here are summaries from the various partnerships: Mono […]