Daily News: Google vs. Facebook, Answer Engine Optimization, Links in Content, Mobile Brand Interactions
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 2018 Prediction: Google vs. Facebook Local Space Race Continues (February 7, 2018) LSA Insider: “When businesses are marketing to local, they need to be prepared for the opportunities and take advantage of the features […]
2018 Prediction: Google vs. Facebook Local Space Race Continues
At the end of 2017 we asked members of the extended LSA community to tell us what they expect in 2018 for location-based marketing and media. We received a broad mix of predictions from over 60 industry professionals and compiled them into a free report. Below are the predictions submitted by Garrett Sussman, Content Marketing […]
Study: 2X More Brand Interactions on Mobile Than Anywhere Else
In an era of progressive technological advancement, consumers are reaching for their mobile devices more than ever before. Consumers now rely on being able to navigate, research and purchase goods and services in real-time, from their smartphones. According to a recent Google report, two times more brand experiences happen on mobile than anywhere else, including […]