Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Advice for Agencies On How to Help Startups With Their SEO (January 18, 2018)
LSA Insider: “Startups and SEO experts can work together to help turn an idea into a successful business.”
Google: Mobile Page Speed Now a Ranking Factor (January 17, 2018)
LSA Insider: “Google made the announcement earlier today, pointing out that speed has long been a desktop ranking variable.”
12 Ways Cloud Based Machine Learning Can Boost Small Business Productivity (January 18, 2018)
Small Business Trends: “Machine learning is a term that denotes a machine that can correlate, analyze, and learn things from your data.”
Google takes tougher stance on ad eligibility for YouTube creators (January 18, 2018)
Marketing Dive: “With the new vetting requirements, Google hopes to assure advertisers that content will appear only in brand-safe places.”
Voice search in retail: Evolving the customer experience (January 17, 2018)
Marketing Land: “Voice search stands to live at the heart of how retail marketers guide the customer experience into the future.”
Survey: Smart speaker ownership steals time from smartphones, TV, radio (January 17, 2018)
Search Engine Land: “The study suggests there are about 40 million devices in US homes today.”
What You Need to Know About the Modern SERPs (January 17, 2018)
SearchEngine Journal: “As we move into 2018 and we’re all preparing for the mobile index, we also need to be mindful of the changing structure of Google’s SERPs.”
