Daily News: Influence of Local Organizations, Google Page Speed Update, Local Business Reviews
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers (January 17, 2018) LSA Insider: “Recent survey data from The National Retail Federation explores consumer attitudes about retail technology and the reasons for coming into […]
Measuring the Influence of Local Organizations Entails Multiple Metrics
Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc. […]
Study: Facebook Expected to Account for 23% of Digital Ad Spend in 2018
As digital media continues to impact advertising budgets and strategies for businesses big and small, Facebook remains in the top spot as the dominate social advertising channel of choice for marketers. As organic reach on the platform declines, Facebook is expected to further cement itself in the digital advertising conversation in 2018. A recent report […]