2018 Market Landscape: Location Intelligence
A view of the location intelligence space and its providers.
Location intelligence is a versatile tool for audience insights, offline attribution, competitive benchmarking and many other use cases. This report provides an overview of the major location data and service providers in the US market. It’s geared toward agencies, advertisers and media companies, which are the primary buyers of location data and related services.
The report is intended to serve three primary purposes:
- Provide a brief overview of why location data and related insights are critical today and describe their various applications at a general level.
- Provide a list of the major companies that offer location intelligence and data in a marketing or audience insights context.
- Provide a set of considerations or questions to ask in the process of seeking a location data platform provider.