2018 Local Media Tracking Study

Key data top-line report

The Local Media Tracking Study is LSA’s flagship study that surveys over 8,000 U.S. consumers to better understand how people search for, find, engage and eventually purchase from a local business. The study organizes the consumer behavior data by media, geographic location, demographics, business category and much more.

In this top-line summary report, you will see national trends (2015-2017) as it relates to media usage for finding local business information. This summary report will answer the following questions:

Which media type is used most each month to find local business information? Which is used least? Which media is the most/least trusted? Most/least accurate? Which media channels do consumers use when ready to make a purchase?

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