Tech Adoption Index: New Study Points to Growing SMB MarTech Adoption
A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing technology, based on […]
Why Retailers Will Drive the Future of Mobile Location Data
While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data quality. Study after study has demonstrated that up to 90% of mobile ad inventory has incorrect or imprecise location attached to it, and the majority of location-targeted ads are off […]