Marketers Should Analyze What Happens on Inbound Calls to Improve ROI (Sponsored)

Marketers who still haven’t added inbound calls to their customer journey analytics should make that a priority in 2018. Even in today’s digital world, many purchases don’t happen without a phone conversation. Phone calls are an important part of the customer journey for industries with complex, expensive, infrequent, or urgent purchases. And as smartphones emerge […]

Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries

Try searching for “shoe store” or “local gallery” online – with so many options that could pop up, business owners need to be sure that their stores and offices are as close to the top of the search results page as possible. Search boss Google knows this, and the company created a dedicated tool for […]