PlaceConf: The Agency POV on Location-Based Marketing
Marketers and agencies are embracing location as a tactic that can pay dividends in both the short and long term. At the 2017 Place Conference 3 employees at top agencies Erica DePalma, from Media Horizons, Carly Costantino from SapientRazorfish and Matthew O’Neill from GroupM were asked to share their thoughts on the value of location […]
PlaceConf: Facebook, On Location
At today’s Place Conference in New York City, Gabriel Francis, the Team Lead and Product Marketing Manager of Offline Sales, discussed how the company is helping advertisers show more relevant ads to consumers and remove the complexity businesses face in trying to engage with them throughout the path to conversion. Last year Facebook announced two […]
PlaceConf: 5 Things Marketers Must Know about Location & Privacy
Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related to location data privacy. The Future of Privacy Forum is a DC-based nonprofit, working with 140+ companies, as well as academics and advocates, to develop business practices. Gray presented five […]
PlaceConf: Will Location Analytics Disrupt Ad Models?
Earlier this year, GroundTruth rolled out a new performance model called Cost Per Visit that charges marketers only when people come into their store or business location. With other companies like Blis and Retale rolling out their own pay-per-visit model, brands and marketers alike are having to fundamentally rethink how they buy media. While there is some […]
PlaceConf: How Foursquare & TouchTunes Use Location to Transform In-Bar Jukeboxes
TouchTunes, the largest interactive entertainment company in the U.S., and Foursquare, the world’s top location intelligence company, today unveiled a case study at the Place Conference in Times Square that reveals 33% growth in YoY mobile coinage/revenue for TouchTunes following the implementation of Foursquare’s Pilgrim SDK. TouchTunes (TT) went in search of a better, more […]
PlaceConf: Verve Explores the Next Generation of Meaningful Mobile Creative
If you ask Walt Geer, VP and Creative Director at VerveTM, what’s wrong with mobile ads, he’ll tell you exactly where the problem lies. The unexpected intrusion at just the wrong moment, the frustrating and baffling user experience. Above all, the overall irrelevance of pretty much every ad unit you see — all these elements […]
PlaceConf: ProYo, Oniracom & inMarket Share Mobile Location Data Case Study
When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at ProYo, location-based mobile offers some of the most cost-effective and compelling customer engagement available today. ProYo got its start as a roadside frozen yogurt stand in California. Today, with a growing […]