Hibu to End Printed Yellow Pages in UK
Yell, Hibu’s UK division, announced last week that it will cease production of printed Yellow Pages directories in 2019, with the final edition distributing in Brighton at the end of that year. Hibu currently publishes 104 print edition, and last week’s announcement marks the end of a 51 year old tradition in the UK. There […]
How Location Data is Changing Mobile Advertising & Attribution in 2017
Location intelligence has been the stealth player in mobile advertising, while search, social and video have gobbled up the attention of advertisers over the last couple of years. But don’t underestimate the power of location. According to Pew Research, 77% of Americans now own a smartphone, which means advertisers now have lots of information about […]