AI & Machine Learning: Why Local SEO Experts Should Care
The widespread use of artificial intelligence first gained the spotlight with Apple’s introduction of Siri on the iPhone. Since that time, other major companies like Google have announced that they also use artificial intelligence, and interest in machine learning and its application has skyrocketed. What does this mean for SEO? As it turns out, Google’s […]
How Can Local Media Simplify the Co-op Advertising Process?
Nearly all brand co-op programs have availability for various local media (newspaper, OOH, TV, etc.) promotion for their local dealer base. The usage of these programs varies by media channel, and newspapers specifically have seen a dwindling number of programs (some would say plummeting) for years. Why? Generally speaking, co-op for newspapers is complicated. Broadcast […]