What ‘Snail Mail’ Dominance Says About the Local Digital Ad Market
In early 2016, Borrell Associates predicted that digital advertising spends would finally outgrow analog alternatives – with newspaper advertising, TV, and direct mail following behind. According to Borrell’s recently released survey results: How Local Franchisees Are Changing Marketing Expenditures, the local ad forecasting company was spot-on with their predictions on digital, but they didn’t foresee […]