Study: 30% of Franchisees Get Over Half of Ad Budget from Co-op
Brands offer co-op advertising funds to franchisees because it helps them reach local audiences and boost the brand’s local appeal. Most national advertising by brands focuses on the “what and why” of the product messaging, but local marketing and advertising by franchisees helps consumers understand the “where.” A new BIA/Kelsey survey of 102 franchisees provides […]