Your Customers Are Moving Beacons, Are You Listening?
Bluetooth beacons. Apple iBeacons. Google Eddystone beacons. Beacons are the proximity marketing technology that will push the right advertisement to the right customer at the right time. Right? For nearly four years now, we in the industry have been bombarded with beacons, both figuratively and literally. I say literally because beacons are constantly transmitting Bluetooth […]