LSA17: Winning the Last Mile – The Challenges of Localizing for Brands
LSA17 Panel Speakers: Allyson Carper, Brandify; Kyle Eggleston, Walgreens; Paul Elliott, Brandmuscle; and Robert Blatt, Momentfeed. In a panel with top location solution providers and practitioners this panel breaks down the challenges of turning a brand into a local and valuable presence. Q: What does ‘Localizing for brands’ mean? Localizing for brands is about “making […]
LSA17: Local Sales – Can the Patient be Saved?
At LSA17 this morning in San Diego, Charlie Laughlin led a panel of industry vets unpacking the future of local sales: Brendan King, CEO Vendasta; Jon Martinsen, CEO FCR Media / SIINDA Chairman of the Board; and, Sharon Rowlands, CEO Reachlocal. Here is a recap from the session: Charlie opens with the question, “why does […]