How Location Helps Marketers Reach “Forgotten” Consumer Segments
2017 will be the year of personalization. Consumers will be able to enjoy truly unique messages crafted just for them. However, as Facebookâs fake-news-spewing algorithms showed last year, targeted messaging automation still requires a human touch. A paradox, but a meaningful one, since tech without humans risks creating “forgotten groups.” To achieve personalization, marketers will […]