Study: SMBs Want Help Finding Ethical Marketing Providers
Given stubborn churn rates, it’s clear that many SMBs are not happy with their marketing services providers. Some of this comes from inflated expectations and some, unfortunately, from dubious or even unethical claims made by some of the companies selling these services. It’s often challenging for SMBs to find trustworthy providers. A new survey found […]
Why Facebook’s Journalism Initiative Will Help Brands Engage Local Audiences
In mid-January, two months after its platform faced accusations of helping to swing the U.S. election, Facebook announced a new journalism initiative. Promising more options for its news-oriented pages, the platform also committed to aiding to local newsrooms. In other words, while brand pages fight for organic views, Facebook will be working with digital outlets […]