Search Engine Land: Top 10 Local Search Insights of 2016
It’s hard to believe another year is coming to an end. So, what have we learned this year? I’ve put together a top 10 list of local search insights that hopefully will help you reflect on this past year and make some adjustments for next year. Some insights are eye-opening like the fact that every […]
10 Lessons Learned about Digital Co-op Advertising
More and more brands are putting co-op advertising funds toward digital media. We’ve been watching this activity for the last few years and just last month I had a chance to discuss the changing landscape with local media executives at a Borrell Associates event in San Francisco. LSA’s co-op database now shows that about 90% […]