Daily News: New Approach to SMBs, Digital to Overtake Traditional by 2018, Brand Ads Influence Purchases
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Why We Need a New Approach to the SMB Market (October 26, 2016) LSA Insider: “In a webinar this week, Greg Sterling and Ziv Koren of Camilyo explored the need for a new framework […]
Why We Need a New Approach to the SMB Market
The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing channels to keep up. Media sellers who serve the small businesses market also continue to grow their product portfolios. However, based on a […]