Daily News: Local TV Is Selling Digital, Digital Spend to Surpass TV, from Mobile Search to Purchase
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers (September 13, 2016) LSA Insider: “Gray and Heartland TV are currently working with Traffic Builders to provide local advertisers an array of digital […]
Managing GMB Profile Images to Boost Local Search Listings
Images have become ubiquitous with online content and for good reason. As consumers are bombarded with huge volumes of information and data, they look for ways to receive, digest and filter what is valuable or important and what is not. The human brain can process images in as little time as 13 milliseconds, so photos […]
Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers
Traditional media companies in the U.S. have been transitioning from reliance on traditional revenue sources to greater emphasis on digital. Approaches and strategies vary by company and media, but white labeling has proven common and a successful tactic. Gray and Heartland TV are currently working with Traffic Builders, a digital marketing agency that offers white-label […]