Daily News: LSA’s Co-op Conference, Connection Marketing, Advice Local Acquires Scanther Mobile
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA’s First Co-op Conference: Attendance Is Limited to 50 (August 30, 2016) LSA Insider: “This half-day seminar in Chicago on September 20 is designed to get more co-op dollars into the local ecosystem for […]
LSA’s First Co-op Conference: Attendance Is Limited to 50
Despite increasing interest and awareness, co-op marketing funds remain dramatically underutilized in the “local ecosystem.” Estimates show that about $35 billion of nearly $70 billion in co-op ad dollars go unused each year. The biggest challenge is that many local media sellers don’t understand co-op or how to sell it. Co-op dollars can help brands build local […]