Daily News: Why Brands Use Beacons, Case Threatens Online Reviews, Marketing Success Factors
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 76% are Using Beacons for Location Analytics (August 24, 2016) LSA Insider: “A new study found that that the most common use case for beacons is for understanding how many customers visit locations […]
Data: 76% Are Using Beacons for Location Analytics
Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these beacons is for understanding how many customers visit locations (retail), their behavior while in-store, attribution and other insights derived from location analytics. Specifically, 76% who have deployed beacons are using […]