Daily News: Marketers Share Ideal Media Mix, ROI of Event Sponsorship, 500M Beacons Coming
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey? (August 23, 2016) LSA Insider: “55% of senior executives from advertisers, agencies and media companies are not confident in their understanding of […]
What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait of the customer journey, which many marketers struggle to address. The only constant seems to be that consumers are all over the media map. This isn’t to say we haven’t discovered […]
The Hidden ROI of Local Event Sponsorships
Let’s play an association game. I’ll offer a word or two, and – without looking ahead – come up with a phrase it makes you think of. The 1st phrase is local. Maybe you’re thinking “community,” “nearby,” or “pub” (as I found in one word association platform). The 2nd phrase is Local Advertising. So what […]