Daily News: Mobile Search Behavior, Email & Content Best for Lead Gen, IoT & Location Data

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 57% Seek “General Info” on Mobile During Purchase Research (August 17, 2016) LSA Insider: “Typically, mobile searchers are thought to be ‘on the go’ with immediate needs, near the ‘bottom of the funnel,’ […]

Data: 57% Seek “General Info” on Mobile During Purchase Research

Typically, mobile searchers are thought to be “on the go” with immediate needs, near the “bottom of the funnel.” Yet new data suggests this isn’t true. According to a new survey of 1,000 US adults, mobile shoppers most often sought “general information on the product or service.” Instead of looking up store hours, directions, product […]