Daily News: Verizon Buys Yahoo, YP’s Audience Cartography, Foursquare’s Real-Time Dashboard
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Verizon Buying Yahoo for $4.8 Billion, Will It Become a Player in Local? (July 25, 2016) LSA Insider: “After getting out of the local search business when it spun out its yellow pages business […]
YP’s Audience Cartography to Bring Location “Stories” to Brands
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for communicating location insights or “stories” to multi-location brands seeking to better understand and target local audiences. YP positions Audience Cartography as a means to understanding location data and local audiences, putting […]