Daily News: SMB Marketing Wish List, Brand Opportunity with Pokémon Go, Impact of Call Data
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO (July 20, 2016) LSA Insider: “When asked what SMBs would do with double the marketing budget, SEO and paid search (PPC) topped the […]
Which Multi-Location Brands Have the Most to Gain from Pokémon Go?
For those refusing to engage with the media mayhem surrounding the game, Pokémon Go is an app that leverages mapping and augmented reality technology to allow users (aka “trainers”) to travel through the real world to find, catch and nurture creatures called Pokémon in the virtual world. The objective is to “catch them all” and battle Pokémon against each other. […]
Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what they would do with double the marketing budget, SEO and paid search (PPC) topped the list. According to a new LSA survey, 50% of SMBs would invest in SEO if […]