Daily News: Digital Media Driving Calls to Business, Pokémon Go & AR, Social Ad Growth
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: 92% of Customer Calls Driven by Digital Media (July 11, 2016) LSA Insider: “A new Invoca study found that 92% of calls to businesses in 2015 were driven by digital media.” Pokémon Go […]
Study: 92% of Customer Calls Driven by Digital Media
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline purchases are being affected by the Internet. Customer call volumes are similarly being impacted by digital. Phone calls are a common point on the customers’ path to purchase and are extremely […]