Daily News: Amazon beats Google for product search, MRC outlines mobile viewability metrics, Video coming to SoundCloud
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Yelp announces expanding “Yelp Knowledge” social analytics program (June 29, 2016) Marketing Land: “Yelp is expanding the group of third party companies that can directly access its complete reviews data and announcing a new […]
Data: Consumers Have Mixed Feelings about In-Store Location Triggered Notifications
More than two-thirds (67%) of American consumers use their mobile phones to shop. Not surprisingly, mobile usage skews even higher for the coveted younger Millennial demographic (ages 18-29), with nearly 8 out of 10 (79%) shopping on their mobile phone. That’s according to a 2016 study from RichRelevance, which explored which mobile and location-based marketing […]