Daily News: YouTube Launches Live Streaming, xAd Teams With comScore, AdTech Vendors Pursue Saas
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Ad Tech Vendors Pursue Saas; Vizio Entangled In Multiple Lawsuits (June 27, 2016) Ad Exchanger: “Ad tech vendors are trying hard to replace their media markups with true SaaS revenues. Many major buying platforms […]