Daily News: Internet Drives In-Store Buys, comScore & xAd Partnership, Ads Coming to Local Pack
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Internet Influence over In-Store Shopping Grows (June 22, 2016) LSA Insider: “The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases.” xAd Steps Up Its […]
Data: Internet Influence over In-Store Shopping Grows
The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that 64 cents of every dollar spent in retail stores is influenced by the internet. To find out just how influential the internet is, we conducted a one-question survey asking consumers, […]