Daily News: Offline Buys Affected by Internet, Video Now DIY for SMBs, Franchise Marketing Tips
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Majority of Consumers’ Offline Buys Affected by the Internet (June 21, 2016) LSA Insider: “Roughly 46% of users conducting online research at least 75% of the time.” YouTube Director App Makes Video DIY […]
YouTube Director App Makes Video DIY for SMBs
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were […]