Daily News: The Voice Search Explosion, New Google “Deal” Tag in Search, Email Adoption Grows
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Future-Proofing Your Content: Rich Answers Today, Voice Search Tomorrow (June 20, 2016) LSA Insider: “Here are four tips for using Rich Answers to strengthen your business’s digital presence today while preparing for the prevalence […]
SEL: Voice Search Looks to Turn Local Search on Its Head
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search use range from 10-25% of all searches and comScore predicts that by 2020 a full 50% of all search will be by voice. At that rate, businesses need to consider […]
Future-Proofing Your Content: Rich Answers Today, Voice Search Tomorrow
The voice-based search revolution is a tectonic shift in the local search space. In fact, according to Google, almost a fifth of Google’s mobile searches were done using voice. The growth of Apple Siri, Amazon Alexa, and other voice assistants will only make voice-based interactions more prevalent. Meanwhile, the shrinking screens will leave less room for […]